This project showcases a targeted social media campaign developed for Bosco and Roxy’s, a Canadian gourmet dog treat brand, aimed at engaging pet owners and building brand loyalty. The campaign combines product spotlights, short-form videos, behind-the-scenes content, and influencer collaborations with playful visuals and festive themes to create a vibrant digital presence.
Through consistent storytelling and strategic content design, the campaign drives awareness, boosts engagement, and reinforces the brand’s identity as a premium, trustworthy choice for canine companions.
Through consistent storytelling and strategic content design, the campaign drives awareness, boosts engagement, and reinforces the brand’s identity as a premium, trustworthy choice for canine companions.
Role: Social Media Strategy, Content Creation & Design
